Co-Owner of Villa in the Vineyard and Sustainability Marketing Specialist
As a Chartered Marketer, Nikki has over 30 years' experience, starting her career in trade shows including global event World Travel Market. She moved into the ethical arena 15 years ago, still working in marketing for B2C brands and campaigning organisations. She entered the green tourism market in 2018 when she moved to Italy and started to run eco vacation rental, Villa in the Vineyard. She used her knowledge of the household and personal care markets as well as her own lifestyle to create a high-end sustainable guest experience. She has used her marketing expertise to communicate Villa in the Vineyard’s commitment to people and planet.
Nikki readily shares her hospitality experiences with others (such as her Climate Action Plan for Villa in the Vineyard), showing that sustainability makes business sense. She works with new businesses such as Bob Garner’s EnviroRental as well as helping existing businesses to develop and communicate their sustainability strategies.
Nikki has always been driven by making a difference. Her goal is to empower other property owners to become purpose-driven businesses. Better for planet, better for people.